Measuring Key Performance Indicators in Retail Trade

IThe tendency of business entities to cope with the challenges environment in which they operate is determined by state and development a complex system evaluation indicators describing condition performance company their time dynamics. They serve objectively measure extent individual economic operator meets conditions be assigned group successful agents. In traditional retail trade, most significant for are: gross (profit) margin, operating turnover inventories, return on investment profit per employee, etc. The paper examines key three leading chains sales fast moving consumer goods (FMCG) Bulgaria.